Close-up” videos can just be to show craftsmanship, and “product in use” videos can just be practical. A story just adds a cherry on the top. If you feel like you can’t come up with a good story, don’t be afraid to hire outside help if you can afford it. 3. KEEP IT SHORT (30-60 SECONDS). People's attention spans are dwindling. We’ve been compared to goldfish for crying out loud! To accommodate this, keep your video in the 30-60 second range.
If you need to make it longer, be sure to cut as much fat as possible, and keep it very interesting. Humor and interesting facts can help, as well as enthusiasm, changing camera angles, and unexpected things happening on screen (like a duck Telemarketing list popping up and that “quack” noise when something funny happens, American Home Videos style). 4. SHOW YOUR PRODUCT IN USE. This is kind of a no-brainer, but don’t forget to show your product in use.
If you can, show multiple uses and even multiple products (like how Solo Stove did). One of my favorite examples of showing a product used unconventionally is Shopify store BlendTec: Bonus points if you find a way to incorporate your own unconventional uses! 5. GET INFLUENTIAL PEOPLE IN YOUR VIDEOS THROUGH OUTREACH. Remember how KAP7 shot videos with famous water polo players? This is an awesome strategy for two reasons.